OFFICIAL RULES

CAMEL BREAK FREE SWEEPSTAKES (“Sweepstakes”)

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

THIS SWEEPSTAKES IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER IF YOU ARE NOT ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY.

1.ELIGIBILITY

OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND WASHINGTON D.C. (“D.C.”), EXCLUDING RESIDENTS OF MA AND MI, WHO ARE 21 YEARS OF AGE OR OLDER TOBACCO CONSUMERS AND HAVE A VALID PERSONAL IDENTIFICATION NUMBER (“PID”) AND PASSWORD PROVIDED BY THE SPONSOR. NO PURCHASE IS NECESSARY TO ACQUIRE A PID. PROMOTION VOID IN MA, MI AND WHEREVER PROHIBITED BY LAW. (To obtain a free PID, see Rule #3, below.) Employees, officers and directors (and their immediate families [spouse, children, parents, siblings, and their respective spouses] and those living in their same households) of R.J. Reynolds Tobacco Company (“Sponsor”), its parent, affiliates, subsidiaries, advertising and promotion agencies, and Web masters/suppliers are not eligible. By participating, entrants, agree to abide by these Official Rules and the decisions of the judges, which are final and binding in all matters relating to this Sweepstakes. Sweepstakes subject to applicable federal, state and local laws and regulations.

2. SWEEPSTAKES PERIOD

Sweepstakes begins at 12:00:00 p.m. (noon) Eastern Time (ET) on 9/8/10 and ends at 11:59:59 a.m. ET on 11/16/10 (“Sweepstakes Period”). The Sweepstakes Period is divided into ten (10) entry periods as defined below (each an “Entry Period”). Each Entry Period begins at 12:00:00 a.m. (midnight) ET on the start date set forth below, and ends at 11:59:59 p.m. ET on the end date set forth below, EXCEPT for the first Entry Period which begins at 12:00:00 p.m. (noon) ET on 9/8/10; and the last Entry Period which ends at 11:59:59 a.m. ET on 11/16/10. Sponsor's computer is the official clock for this Sweepstakes.

Entry Period Start Date End Date Drawing Date
1 09/08/10 09/14/10 09/16/10
2 09/15/10 09/21/10 09/23/10
3 09/22/10 09/28/10 09/30/10
4 09/29/10 10/05/10 10/07/10
5 10/06/10 10/12/10 10/14/10
6 10/13/10 10/19/10 10/21/10
7 10/20/10 10/26/10 10/28/10
8 10/27/10 11/02/10 11/04/10
9 11/03/10 11/09/10 11/11/10
10 11/10/10 11/16/10 11/18/10

3. TO ENTER

Visit www.camel.com (“Website”) during one (1) of the above-stated Entry Periods, look for the “Camel Break Free Sweepstakes” link and follow the online instructions to submit an entry (“Entry”). To successfully submit an Entry, you must attempt to find the destination of the missing camel beast by clicking on one of the five locations displayed on the Website. On the first day of each Entry Period, a clue will be provided as to the Camel's destination for that Entry Period. With each attempt to locate the camel beast you will receive one (1) entry into the Second and Third Prize drawings for the Entry Period and one (1) entry into the Grand and First Prize drawings. No other form of entry is valid. All Entry information becomes the property of the Sponsor, and none will be returned. Limit one (1) Entry per person/PID per Entry Period. Entries generated by a robotic, programmed, script, macro or other automated means will be disqualified. Any attempt by any person to obtain more than one (1) Entry per Entry Period by using multiple/different PIDs or any other methods will void all of that person's Entries and that person may be disqualified and prohibited from returning to the Website.

A valid PID issued by Sponsor and password will be required to enter the Sweepstakes. A PID and password can be obtained for free at the Website by registering as a new member. No responsibility is assumed for failure to contact an entrant due to that entrant’s failure to maintain or update his/her contact information. Contact information may be updated by following the online instructions. Each entrant is responsible for the security of his/her PID and password. Each entrant should take precautions to keep his/her PID and password private to prevent unauthorized use. Sponsor will not be responsible for any losses, damages or consequences you may suffer due to careless or unauthorized use of a PID and password. Participants must use only one (1) PID and password and must only use the PID and password assigned to entrant by Sponsor. Should any entrant attempt to use more than one PID and/or password, or a PID and/or password that was not assigned to entrant, that entrant may be disqualified.

By registering for a PID, entrants may automatically be added to the Sponsor's e-mail and mailing distribution list. You may subsequently opt out by logging on to www.camel.com and making changes within your profile regarding the receipt of e-mail and/or mail from Sponsor. Opting off either distribution list will not affect entrant's chance of winning. Please see Sponsor's Privacy Policy located at www.camel.com within the Frequently Asked Questions section for details regarding the use of personal information collected in connection with this Sweepstakes.

4. DRAWING

For each Entry Period, fifty (50) Second Prize winners and five-thousand (5,000) Third Prize winners will be selected in a random drawing to be held on or about the Drawing Date listed in Rule #2 from among all eligible entries received for the corresponding Entry Period. Entries do not carry forward to subsequent Entry Periods for Second and Third Prizes. One (1) Grand Prize winner and one hundred (100) First Prize winners will be selected in a random drawing to be held on or about 11/18/10 from among all eligible entries received for the entire Sweepstakes Period. All drawings will be conducted by an independent judging organization whose decisions are final and binding in all matters relating to this Sweepstakes. Odds of winning a Second or Third Prize depend on the number of eligible entries received in the corresponding Entry Period. Odds of winning a Grand or First Prize depend on the total number of eligible entries received for the entire Sweepstakes Period. Grand and First Prize winners will be notified by mail, overnight mail, and/or phone on or about 11/25/10. Second and Third Prizes will be shipped to the winners within 4-6 weeks of each drawing.

5. PRIZES/ODDS

Grand Prize (1): $20,000.00 awarded in the form of a check or wire transfer, payable to winner, which could be used to purchase airline miles in a frequent flyer program. Approximate Retail Value (“ARV”): $20,000.00. First Prizes (100): $800.00 (awarded in the form of a check, payable to winner) which could be used towards the purchase of two (2) round-trip airline tickets. ARV: $800.00 each. Second Prizes (500 total; 50 per Entry Period): a $25.00 Visa® Gift Card. Gift card subject to terms and conditions as set by issuer. ARV: $25.00 each. Third Prizes (50,000 total; 5,000 per Entry Period): one (1) ashtray. ARV: $5.00 each. Applicable to Grand and First Prizes: Winners are solely responsible for any and all travel arrangements and associated costs should he/she choose to use prize money to schedule a trip. Sponsor assumes no liability for any travel. Applicable to all prizes: Winners must accept prize as stated by Sponsor, or prize will be forfeited and awarded to an alternate winner. Winners may not substitute, assign or transfer a prize, or redeem a prize for cash, but Sponsor reserves the right to substitute a prize with a prize of equal or greater value should a stated prize become unavailable. Total ARV of all prizes offered is $362,500.00. Limit one (1) First, one (1) Second, and one (1) Third Prize per person/household/address. Grand Prize winner is not eligible to win a First Prize.

Winner acknowledges that Promotion Parties (as defined in Rule #6) have not made nor are in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to any prize, including but not limited to its quality, mechanical condition or fitness for a particular purpose. Any and all warranties and/or guarantees on a prize (if any) are subject to the respective manufacturers’ terms therefore, and winners agree to look solely to such manufacturers for any such warranty and/or guarantee.

6. GENERAL CONDITIONS

By entering, (a) entrants agree that R.J. Reynolds Tobacco Company, its parent, affiliates, subsidiaries, advertising and promotion agencies, and all of their respective officers, directors, employees, representatives and agents (“Promotion Parties”) are indemnified, released and will be held harmless by entrants from any and all liability, for any damages, injuries or losses of any kind to person(s), including death, or property, arising directly or indirectly from the acceptance, possession, misuse or use of prize or his/her participation in this Sweepstakes or any Sweepstakes-related activity; and (b) winners grant (and agree to confirm such grant in writing promptly upon request) to Sponsor and those acting under Sponsor's authority the right to the use of his/her name, photograph, likeness, voice, image, statements and biographical information at any time or times for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide and on the World Wide Web, without review, notification, approval or additional compensation, unless prohibited by law. All winners must be adult tobacco consumers and are subject to age verification. Grand and First Prize winners will be required to complete, sign and return an Affidavit of Eligibility and Liability Release and, where lawful, a Publicity Release within fourteen (14) days of notification. Due to the age of majority laws in NE and AL, Grand and First Prizes won by an eligible entrant who is of 21 years of age or older to purchase tobacco in their state of residence but under the age of 21 in those states will be awarded to the winner’s parent or legal guardian who must sign and return all required documents. If documents are not returned in a timely manner, or if any prize notification or prize is returned as non-deliverable, or if a winner is found to be ineligible or otherwise not in compliance with these Official Rules, prize may be forfeited. Sponsor is not responsible for any change of email address, mailing address and/or telephone number of entrants. Federal, state and local income and other taxes on the prizes, if any, are solely the responsibility of the winners.

7. LIABILITY LIMITATIONS

Sponsor, its agencies, Web masters/suppliers, contractors and vendors are not responsible for lost, late, stolen, misdirected, or non-delivered entries or e-mails, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website or other connections availability, accessibility or traffic congestion, miscommunications, or failed computer, network, telephone, satellite, cable hardware, software or lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network, or the incorrect or inaccurate capture of entry or other information or the failure to capture or loss of any such information. Sponsor, its agencies, Web masters/suppliers, vendors and contractors are not responsible for any incorrect or inaccurate information, whether caused by Website users, or by any equipment or programming associated with or utilized in this Sweepstakes and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of Website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with entry process or operation of the Sweepstakes or Website, to be acting in violation of the terms of the Website or to be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Sponsor, its agencies, and Web masters/suppliers are not responsible for injury or damage to entrant's or any other person's computer related to or resulting from participating in this Sweepstakes or downloading or copying materials from or use of Website. If, for any reason, Sweepstakes is not capable of running as planned by reason of infection by computer virus, worms, bugs, tampering, hacking, unauthorized intervention, fraud, technical failures or any other causes which, in the sole opinion of the Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend Sweepstakes and determine winners from entries received prior to action taken, or as otherwise deemed fair and equitable by Sponsor. In the event of a dispute as to entries submitted by Internet, the eligible person to whom the PID was issued by the Sponsor will be deemed to be the entrant and must comply with these Official Rules.

IN NO EVENT WILL SPONSOR, ITS PARENT, AFFILIATES, SUBSIDIARIES AND RELATED COMPANIES, THEIR ADVERTISING OR PROMOTION AGENCIES, WEB MASTERS/SUPPLIERS, VENDORS, CONTRACTORS OR THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE SWEEPSTAKES INTERNET SITE OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID SITE. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THIS SITE IS PROVIDED “AS IS,” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE RIGHT IS RESERVED TO SEEK DAMAGES TO THE FULLEST EXTENT OF THE LAW.

Any Sweepstakes materials including, without limitation, the offer, these Official Rules, advertising and promotional materials and announcement of winners containing production, printing or typographical errors or obtained outside authorized, legitimate channels are automatically void; and the liability of Sponsor, if any, is limited to the replacement of such materials and recipient, by participating, releases Sponsor, its parent, subsidiaries, advertising and promotion agencies, the judging organization and their respective officers, directors, employees and agents from any and all losses, claims or damages that may result therefrom. Any inconsistencies between any advertising or other promotional announcements or any abbreviated rules and these Official Rules shall be resolved in favor of these Official Rules.

8. DISPUTE RESOLUTION/CHOICE OF LAW

Except where prohibited, by participating, you agree that: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant(s) and Sponsor, its vendors, contractors, agencies and partners shall be governed by and construed exclusively in accordance with the laws of the State of North Carolina without giving effect to any principles of conflicts of law of any jurisdiction. You agree that any action at law or in equity arising out of or relating to this Sweepstakes shall be filed only in the state or federal courts located in the State of North Carolina, and you hereby consent and submit to the personal jurisdiction of such courts for the purposes of litigating any such action. Except where prohibited, by participating in this Sweepstakes, you agree that: (a) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes shall be resolved individually, without resort to any form of class action; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Sweepstakes but in no event attorneys' fees; and (c) under no circumstances will any entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.

9. WINNERS' LIST

To obtain a list of Grand and First prize winners, mail your name and address on a first-class stamped self-addressed stamped envelope to: Camel Break Free Sweepstakes Winners' List, PO Box 750670, El Paso, TX 88575-0670 for receipt by 12/20/10. Winners' List will be mailed after winners have been determined. Grand Prize and First Winners will also be posted to the Camel.com website within ninety (90) days of verification of the winners.

SPONSOR

R.J. Reynolds Tobacco Company, 401 N. Main Street, Winston-Salem, NC 27101.


Visa® and its member financial institutions are neither sponsors of nor affiliated with this promotion. The Visa® Gift Card is issued by MetaBank pursuant to a license from Visa® U.S.A. Inc.